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To meet the development strategy of “culture-based city” of Shenzhen government, Shenzhen Creative Industry Park was invested and founded by China Merchants Group, it’s a professional culture industry base integrating multiple industries such as cartoon game and creative design. Torch Innovation Building—Phase I of Shenzhen Creative Industry Park has been duly put into use in June of 2005, which is one of the projects of “workshop reconstruction and industry replacement”. At present, many cartoon game and creative designing enterprises have settled their offices in the base, the rate of utilization is up to 100%, the industry gathering effect has been primarily formed and it accumulates a lot of experience for the development of forthcoming workshop reconstruction and creative industry, good effects have been obtained in the market.
To further promote the development of creative industry and produce the enormous radiation effect in Pearl River Delta region and even all over the country, Merchants Property and China Merchants Group, under the uniform deployment of Shekou Industrial Zone (China Merchants), make full use of the resources, depends on the beautiful environment and culture background of Shekou international humanistic community, considers the general layout of industry upgrading and environment reconstruction of Shekou Industrial Zone, refers to the experience of phase I project, to reconstruct SANYO workshop area to be the phase II base of Shenzhen Creative Industry Park and renames it to be “E-COOL” to further expand the scale of the base. |
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| E-COOL comprises six blocks of five-storey workshops with the floor area of 45,000sq/m and the total building area of 100,000sq/m. The area of each block is about 16,000sq/m, it mainly invites the domestic and overseas high quality art creation and design enterprises to get inside, through the professional culture industry investment and incubation platform to create the good environment and opportunities for the development of these creative designing enterprises that have their independent intellectual property rights. |
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